Phineas und Ferb – Song: Mit meinem Röntgenblick

It’s one of those evenings where you surf the internet, where you click through from site to site, from discovery to discovery with seemingly endless websites out there and then you stop in awe, because you are just happy to see people doing great things around the world. Smoking has lots of negative connotations. Apart from the obvious (negative) health implications, it is much less socially accepted than in the golden days. Now there are great minds out there that see great opportunities, but it’s uncommon that you stumble upon a company that aims to re-invent smoking. “Re-inventing” is somewhat of an oxymoron. It simply doesn’t fit in our minds and seems so wrong especially when it has to do with something that harmful. There are two major reasons why cigarettes (for the sake of simplicity and correlation of worldwide usage let’s leave out pipes, sishas et al.) have been (and still are in some parts of the world) such a tremendously successful product. 1. They are highly addictive 2. They were widely regarded as something “cool” (mostly through the entertainment industy) Being addicted and killing yourself isn’t something worth striving for – being “cool”, however, is  for a lot […]