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TEDMED 2012 Recap – Part 2
This is part 2 of our previous post. Take a look at part 1 here. Session 6: “You Get What You Select For” Frances Arnold a professor of chemical engineering, bioengineering and biochemistry at CalTech amazed us by explaining how she is evolving proteins by making them “have sex” (these TEDMED talks really spice things up). She accelerates the evolution process to come up with better genomic sequences that produce more efficient proteins. We interviewed Frances and will post about it in the next few days. One of the greatest talks of all the conference came from world-renowned biologist and Harvard’s Professor Emeritus E.O. Wilson. He started by geting rid of formalities taking of his tie and gaining the sympathy of all the audience. Every delegate got a TEDMED bag with many goodies on it, including E.O. Wilson’s new book titled “The Social Conquest of Earth” (can’t wait to read it). He called for all young scientists to be part of the search for knowledge by inspiring us with his principles. He said it is important to study across disciplines (it is amazing how this principle is present and strong among many of the TEDMED speakers and delegates), to drift […]
PDMS-Kurzprofil: ICCA – Philips Deutschland GmbH
Hersteller: Philips Deutschland GmbH Produktname: IntelliSpace Crical Care & Anesthesia (ICCA) aktuellste Version: REV. F.0 Medizinprodukt Klasse: IIa Info-Website: www.philips.de/intellispacecca Anzahl Installationen in Deutschland: 1600 bettseitige Arbeitsplätze in Kliniken der Maximalversorgung bis zu Kliniken der Grund- und Regelversorgung Momentane Anzahl verfügbarer Gerätetreiber: 450 … Weiterlesen →
The KOL Of The Future
Key Opinion Leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach and authority is what pharma is interested in. We’ve written about KOL stardom in the past and how to attain it. In this post I’d like to take a closer look at the implications social media has on KOL’ism. First off, let me tell you one thing – I am sick of the term “social media”, it’s being used so ubiquitously and so often that it doesn’t mean anything anymore. I mean think about it – the whole internet is social. Show me a site where you can’t “like” or comment stuff. That’s the essence of social media and web 2.0. But that’s another story. Let’s put these linguistic talks aside and get real: social media is here to stay and the day will come when even doctors will embrace it as professionals. The future KOL must understand that. She must be able to interact with social media and interact with strategic peers on a far superior level. Usually, authority has always been a regional phenomenon, only a few enter the “stage of the world”, as the […]