Health: A Misnomer? Why Your Health Message Does Not Work

Most of us have been there. We have delivered sound and tested health advice to our patients but the patients just won’t listen. We tell them again, still to no avail. Frustration sets in and we ask ourselves why the he** they come to us in the first place when they won’t do what we tell them to. It’s not that these patients are stupid by any means. Many of them are really smart and successful. They might even have a university degree, drive expensive cars, live in beautiful houses etc. So most of them know the art of setting goals and achieving them. So what’s the problem we are facing here? We think that the whole health-communication paradigm is broken. Why? Becaus health itself is a misnomer and in this post we are going to tell you why. What is “health” to most people? If you ask your patients, they will come up with a sentence that sounds something like “not being sick”, “not being in the hospital”, “feeling good without disease” etc. So essentially to them, health is the absence of disease (we know the WHO and other entities have a different definition of health but they just […]

MedCrunch at Paris Doctors 2.0 Conference – LIVE

As many of you know, MedCrunch is currently participating at a wonderful conference called “Doctors 2.0 & You” in Paris. The conference is centered around physicians, the dotctor-patient relationship and healthcare and how the web 2.0 will impact the way we practice medicine. We just attended a plenary sessions dealing with online physicians forums. The plenary was moderated by Denise Silber, the event’s organizer. The participants were Frank Antwerps, CEO of DocCheck, Martin Drees, Co-founder of Coliquio, Henry Gazay, Co-founder of VoxMed, Raphaelle Laubie, partner of Eugenol, Tim Ringrose, director of doctors.net and Jaques Lucas, vice-president of the French National Order of Physicians. The participants talked about the evolving role of their networks and the value they were bringing to the table. The audience was also asked if they found that it was important for physicians to be part of specialized social networks. Well, guess what – most of them said that they thought it was absolutely necessary. The sample of survey participants might be slightly skewed, we think One of the most important aspects of these platforms is the communication part between physicians. Throughout the conference one fact was consistantly pointed out: it is extremely hard to get physicians to […]

Bryan Vartabedian: Doctor 2.0 par Excellence and Social Media Pioneer Shares his Wisdom in this MedCrunch Interview.

Bryan Vartabedian, also known as @doctor_V is one of the sharpest thinkers on the crossroads of medicine and social media. His blog – 33 charts – is inspiring, ground breaking and thought provoking all at the same time. Through his Twitter presence, whith more than 5,800 followers, Bryan demonstrates that medical authority does not necessarily have to derive from peer reviewed publications. In this interview, he shares some of his wisdom with the MedCrunch community. Enjoy! MedCrunch: How did you get started on blogging? Bryan: In 2006 I was writing a book on irritable babies.  At the time, it was suggested that if you were an author, you had to have a blog.  And so I started my first blog “Parenting Solved” with the selfish intent of selling books.  I remember when the blog was just a few months old, Nestlé and Gerber merged and I published a short piece on the future of baby food.  I didn’t think much of it but the post was picked up by one of the major financial feeds in Europe and my traffic skyrocketed.  Industry professionals called and wanted to talk.  I was shocked.  It was then that I realized the power of […]

My Life is a Startup – Life Lessons Learned

The startup scene is familiar ground for many MedCrunch readers. So is its lingo and concepts. The lean startup movement with proponents such as Eric Ries and Steve Blank has been an important voice, when it comes to entrepreneurship and building companies in the tech environment – Just think “agile development” or “customer development”. These processes are all about rapid iteration, hypothesis generation, falsification and fast learning and are commonly used in software programing. They were born out of the notion that startups cannot be managed like small brothers of big companies. They have to validate their business models first and only then they can grow up to become like their corporate counterparts. Some major questions every startup entrepreneur should ask him/herself according to some of these entrepreneurial concepts are: 1. What problem are we solving? 2. Is this an important problem to solve? 3. How are we going to solve this problem? 4. Whose problem is this? 5. How much are they going to pay for a solution? 6. Who is going to pay? 7. Who are going to be our partners or competitors? 8. What are the channels we are going to have to use in order to reach our […]