Fraktal: Das Image-Management und -Design der Pharma-Industrie
Das Image ist für pharmazeutische Anbieter ein wichtiger Markt-Aktionsparameter. Umso mehr irritiert es, dass spezifische Grundlagen des Image-Buildings zu wenig berücksichtigt werden.
Tag: Design
So bitte nicht! Pfusch beim Image-Design von Arztpraxen
Überklebte Praxisschilder zählen – unabhängig von der Fachrichtung – zu den “Image-Todsünden”. In wenigen Wochen wird das Wetter die Aufschrift (vgl. Hinweispfeile) zudem unkenntlich gemacht haben. “Wir sollen ein neues Schild anfertigen lassen, obwohl sich lediglich die Telefonnummer geändert hat?”, ist die in derartigen Fällen meist gestellte Frage. “Auf jeden Fall!”, lautet die Antwort. denn […]
Packungsdesign-Wechsel
Daylong ist einer der Marktleader was Sonnencreme in der Schweiz angeht. Dieses Jahr haben sie beschlossen, ihre Verpackungen zu ändern: Die orange-gestreifte Packung ist das alte Design, das weisse mit farbigem Strich am Rand das neue. Ich bin etwas hin- und hergerissen, was das neue Design angeht. Es ist klarer, sicher – aber … jetzt […]
Health Design Archive: Revisiting Tufte’s Graphical Patient Status
1994 seems a long time ago. Prior to the new century we didn’t have tablets, our modern day smart phones or as readily available wireless access in homes and public places. In our hospitals, electronic health records (EHRs) were on the rise but not as hotly implemented…
The Jenny McCarthy Body Count
Once in a while you discover small little gems on the web that are not existant only because of making money with them but with more sophisticated aims. One of them is called The Jenny McCarthy Body Count (by Derek Bartholomeus) and although some you might know this site already I didn’t. If you are with me then you might ask yourself what’s up with this awkward domain name. Here’s the story: Jenny McCarthy is a celebrity from the United States. She is most well known for posing nude as aPlayboy Playmate, for picking her nose on the MTV show Singled Out, and for being the former girlfriend of actor/comedian Jim Carrey. In 2002 she gave birth to a son named Evan. In 2006 she started promoting Evan as being a “Crystal Child” and herself as being an “Indigo Mom”. In May 2007 Jenny McCarthy announced that Evan was not a “Crystal Child” after all, but had been diagnosed with autism (some people have said that there is a possibility that he may have been misdiagnosed and he actually has Landau-Kleffner syndrome). She holds on to the mistaken belief that Evan’s alleged autism was caused by his receiving childhood vaccines. […] Jenny McCarthy’s child, Evan, was not born […]
NetDoktor im sommerlich-luftigen Outfit
Am letzten Wochenende habe ich aufgrund des fantastischen Dauer-Sonnenscheins nun endgültig meine letzten Wintersachen auf dem Dachboden verstaut und mir ein paar neue T-Shirts und kurze Röcke geleistet. Pünktlich zum guten Wetter präsentiert sich auch ein großes Gesundheitsportal im neuen Sommeroutfit: Mit dem Relaunch ihrer Webseite lässt die NetDoktor.de GmbH ihr altes Design hinter […]
Speak To Me: Speech recognition with Nuance Healthcare’s Nick van Terheyden, MD
With the introduction of Apple’s Siri in the last year, free-form speech recognition has exploded in the mainstream. The technology around Siri, however, has been used in the medical field for some time for documentation with programs like well-known Dragon Medical™ by Nuance Healthcare. Nuance’s CMIO, Nick van Terheyden, MD was willing to speak with me about the advances Nuance has made in the domain of speech recognition, data mining, and documentation innovation in the healthcare space. Dr. van Terheyden has been in the healthcare industry for > 25 years, working in imaging and other internet startups before coming to Nuance and finding his niche as a clinician advocate to adopting technology in standard practice. Dragon, now on its 10th medical version has been used commonly within healthcare enterprises, including in radiology reading rooms across the country for dictating reads of XRay/CT/MRI films and more. Over its time, it has been adapted to take into account accents across the world in addition to learning and increasing its vocabulary each time someone dictates. The next innovations in this space are what one would expect: with the data Dragon is collecting, clinical language understanding is growing. With the use of such ontologies […]
MedCrunch Interview with Marc Triola and John Qualter at TEDMED 2012
During TEDMED we had the opportunity to meet, talk with and interview many interesting people and learn about what advances they are bringing to healthcare’s future. Among the most interesting ones was our interview with TEDMED speakers Marc Triola, M.D. and John Qualter creators of the Biodigital Human, a very detailed and web-based 3D model of the human body with the hopes of contributing in the education of the new generation of medical students. MC: There are many other 3D models of the human body out there, some even as smartphone or tablet apps; how is yours different? Marc: Ours is designed from the ground of education, it’s highly detailed and unlike other systems this is designed to show disease processes and living processes such as the beating heart and functional lungs, the progression of diseases like cancer and we also have a far greater number of tools in here to allow the students to practice the skills of dissecting and understand what they are seeing. John: Not to mention it is web-based, so everyone who has access to an updated web browser would be able to use this technology. It is widely available, they don’t need to have smartphones. MC: […]
TEDMED 2012 Recap – Part 2
This is part 2 of our previous post. Take a look at part 1 here. Session 6: “You Get What You Select For” Frances Arnold a professor of chemical engineering, bioengineering and biochemistry at CalTech amazed us by explaining how she is evolving proteins by making them “have sex” (these TEDMED talks really spice things up). She accelerates the evolution process to come up with better genomic sequences that produce more efficient proteins. We interviewed Frances and will post about it in the next few days. One of the greatest talks of all the conference came from world-renowned biologist and Harvard’s Professor Emeritus E.O. Wilson. He started by geting rid of formalities taking of his tie and gaining the sympathy of all the audience. Every delegate got a TEDMED bag with many goodies on it, including E.O. Wilson’s new book titled “The Social Conquest of Earth” (can’t wait to read it). He called for all young scientists to be part of the search for knowledge by inspiring us with his principles. He said it is important to study across disciplines (it is amazing how this principle is present and strong among many of the TEDMED speakers and delegates), to drift […]
TEDMED 2012 Recap – Part 1
Like children who were suddenly forced to go home after spending three and a half days in Disney World, the delegates slowly made their ways towards the exit of the J.F. Kennedy Center of the Performing Arts as one of the greatest conferences for healthcare innovation concluded. Following the format of the original TED Talks, TEDMED featured “21 women, 45 men, 1 monster, 32 performers up on stage” – actual tweet from @TEDMED. Imagination, innovation and inspiration are the three words used to describe the mission of this community of passionate, leading-edge thinkers who come from every discipline within the fields of health and medicine, as well as from business, government, technology, academia, media and the arts. This mixture provides a very unique way of learning across disciplines towards a common goal. For all of you who couldn’t come or who couldn’t catch any of the simulcast spots spread around the US, we provide you with a summarized recap of the most interesting presentations we saw. The TEDMED team will start to upload the official videos in 3-4 weeks, they’ll go up in batches of 5-6, once every week. Session 1: “Embracing the Unconventional” An astonishing act by the […]